explore why you think researchers would want to hear directly from potential, current or past consumers, constituents or stakeholders.

February 22, 2024February 22, 2024 Discipline: Public relations

Post a 250-300 word discussion board entry where you explore why you think researchers would want to hear directly from potential, current or past consumers, constituents or stakeholders. You could discuss, for instance,

  1. How do modern day researchers gather data? 
  2. And/or what are important considerations for different types of research?
  3. Can you give examples of decisions you or your company have made that used research to inform the direction?
  4. Importantly, when in the public relations process is research important in each phase?  Why?

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