Object:
Paul Rand’s “Design Form and Chaos”
(Image attached below)
Questions that should be answered/explored:
• Include the name of item, the date it was produced and where it was designed.
• What is the object? (i.e. poster, book, advertisement, etc.)
• What was its purpose and/or what was it used for? What did it communicate?
• Who designed it? (give designer birth and death dates and nationality); Paul Rand (1914–1996)
• If applicable, include very BRIEF information about the designer. Do not write a designer biography and do not take your text from Wikipedia.
• How was it produced/made? What is the technology (tools and materials) being used?
• Does it belong to a specific style or movement?
• Describe its’ visual qualities (i.e. grid, composition, typeface, color palette, size, forms, etc.). Think about why it looks the way it does.
• Can you identify any past influences on the design style (think historically)?
• Why is this work “special” or important? How/what did it contribute to the movement?
• What was the current cultural environment it was designed within?
• Who was it designed for?
• If applicable, communicate any emotional and symbolic qualities.
• What did the design communicate? Was it successful? (this may be difficult to determine)
• Did the design directly/indirectly influence contemporary work? If so, explain/illustrate.
• Approx. 1500 words
• Title page including: title, your full name, date and class/section
• Single-sided, 8.5”w x 11”h with 1” margins on all sides, white paper with black text
• Double-spaced, 12 pt. text, serif typeface.
• Cite your sources using footnotes/bibliography from at least 4 sources (limited to 2 websites)
• Use MLA formatting
• Spelling counts and do not plagiarize. You can’t copy someone else’s text and pass it off as your own. Instead, interpret the text as your own. http://www.plagiarism.org
• Images should be printed on 8.5”w x 11”h as high-resolution, neatly cropped and in color (no b/w) with captions.