Explain why franchises are so common in today’s world media market. Illustrate your answer with an in-depth case study

April 4, 2024April 4, 2024 Discipline: Communications and Media

Explain why franchises are so common in today’s world media market. Illustrate your answer with an in-depth case study focusing on Harry Potter franchise as your example using sources: ( and any other scholar sources you think would help on Google Scholar) 

– Media Franchising: Creative License and Collaboration in the Culture Industries by Derek Johnson

– ‘Harry Potter and the Transmedia Wizarding World’: Paratexts of the Harry Potter Franchise, 2011-17

Thesis submitted by Cassie Brummitt. In partial fulfilment of the requirements for the award of Doctor of Philosophy De Montfort University, October 2018

– Critical Analysis across Media: Games, Franchises, and the New Cultural Order

Jay Lemke; University of Michigan

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