Enhancing Brand Identity and Market Positioning through Knowledge Management in Indian Streetwear

This research paper is part of a course named “Info Knowledge and Management Systems” which is one of the subjects in my MBA course.

We will have to write a research paper that looks into using knowledge management techniques in improving a specific aspect of a business or a sector.
I would like to write my paper on using knowledge management techniques around the topic – Enhancing Brand Identity and Market Positioning through Knowledge
Management in Indian Streetwear

Please find the attached textbook, instructions for the research paper, and a general idea of my business idea attached.

The paper should contain atleast three references from the textbook along with related references from external sources.

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