Discussion 6 – Defining a Core Theme Message and Supporting Messages Used in a Communications Campaign

Instructions:

1. 1. The initial post should be a substantive and scholarly post between 200 and 600 words.
   2. Make sure that you use proper grammar, word choice, syntax (arrangement of words to create well-formed sentences), and writing mechanics (capitalization, punctuation, and spelling).
   3. Properly cite (Links to an external site.) and reference (Links to an external site.).

I will include the materials I have. Please include in-text citations and references to any other scholarly sources that are relevant to the assignment. (I will provide all documents so far in the project on “A Strategic Communication Campaign for Coca-Cola Consolidated, Inc.”)

Discussion Prompt: (Please answer all the questions fully and cite from the course reading textbook.)

In this discussion, please critically reflect on the readings, lectures, and videos to answer the following questions/ prompts:

1. Describe the core theme you have developed for your campaign.
2. Explain how you developed the core theme and how it supports the client/organization.
3. Describe the three supporting messages that were developed based on the core theme.
4. Explain how the three supporting messages will engage your audience in the campaign.

Link to reading:8 Steps to Develop a Communications Strategy [Free Template]- https://swiftdigital.com.au/blog/communications-strategy/