Discussion 15 – Ethical Matters Involving AI, Machine Learning, and Customer Relationship Management

April 20, 2025April 20, 2025 Discipline: Communications and Media

Instructions:

  1. The initial posts should be substantive and a minimum of two paragraphs in length (200 to 600 words)
  2. Ensure you use proper grammar, word choice, syntax, and writing mechanics.
  3. Properly cite and reference.
  4. Media-related examples

Note: I will provide the readings and other materials associated with the assignment. Please make sure to cite from the reading and other course material.

Please critically reflect on the readings, lectures, and videos to answer the following questions/prompts:

Please critically reflect on the readings, lectures, and videos to answer the following questions/prompts:

  1. What are three ethical risks of measurement, tracking, and/or micro-targeting?
  2. Explain three ethical issues pertaining to machine learning and customer relationship management (CRM).

Link to readings

  • AI Ethics in today’s world- https://www.mckinsey.com/featured-insights/artificial-intelligence/ai-ethics-podcast
  • The potential for AI in market research-https://www.raconteur.net/digital-transformation/artificial-intelligence-market-research
  • Gathering Strength, Gathering Storms: The One Hundred Year Study on Artificial Intelligence (AI100) 2021 Study Panel Report- https://ai100.stanford.edu/gathering-strength-gathering-storms-one-hundred-year-study-artificial-intelligence-ai100-2021-study
  • Ethics of Chatbots- https://www.codecademy.com/article/ethics-of-chatbots
  • The Ethics of Online Ad Targeting-https://www.reddoor.biz/learn/blogs/the-ethics-of-online-ad-targeting/
  • Salesforce’s Chief Ethical Use Officer: ‘People Won’t Use Tech They Don’t Trust’-https://deloitte.wsj.com/riskandcompliance/salesforces-chief-ethical-use-officer-people-wont-use-tech-they-dont-trust-01650312965

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