Discuss the difficulties that both companies faced operating in international markets: Twitch and Tesco

July 23, 2024July 23, 2024 Discipline: Business and Management

Analyze 

Amankwah-Amoah, J., & Osabutey, E. L. C. (2020). New challenges and opportunities in the global marketplace: learning from developed-country multinationals. International Studies of Management & Organization, 50(1), 43–56. https://doi.org/10.1080/00208825.2019.1703377Links to an external site.

Breuer, G. (2011, September 16). Anheuser-Busch wins a long-running battle against Budweiser BudvarLinks to an external site.. World Trademark Review. https://www.worldtrademarkreview.com/article/anheuser-busch-wins-long-running-battle-against-budweiser-budvar

Clancy, D. (2023, December 5). An Update on Twitch in Korea. Twitch. July 9, 2024, https://blog.twitch.tv/en/2023/12/05/an-update-on-twitch-in-korea/

Hughes, A. (2020, April 12). This bud’s fobud’s? The battle for ‘Budweis’r’ spans ‘enturies, countries, and courthouses.. VinePair. https://vinepair.com/articles/budweiser-vs-budvar-name-challenge/

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