Collect the HBR case from the pertinent web site, Read the case carefully, including the diagrams, charts and datasets in it. The case is quite comprehensive
but a bit dated. Thus:
It is your responsibility to do Internet research of the company and its operations, mergers, and
acquisitions. Make notes from the historical and current financial statements, they often talk a lot
about what happened in the company.
You may like to use a cogent set of bullets (crux points) in your response to individual questions rather than engaging in writing long, free sentences. I am looking for the essence of the analysis leading to the decision/suggestion/recommendation, so you would also like to avoid any obfuscating information.
When you provide a strategy, take a position, or suggest/recommend a path/solution – you must argue for it. Case data analysis is useful and required to support and substantiate your argumentation.
The question below:
- If Laurs&Bridz adopts a CRM system, what advantages will likely accrue in the 3 following areas: a) sales force level, b) physician level, and c) stockist and retail pharmacy level?