Critical Thinking & Application Exercise – 4Critical Thinking & Application Exercise – 4

December 1, 2024December 1, 2024 Discipline: Marketing

FedEx Rolls Out New Delivery Option — Robots

Video Link: https://www.youtube.com/watch?v=tyVQvYJ3NHELinks to an external site.

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Run Time: 2:11

Questions:

1. From a consumer perspective, what potential advantages and disadvantages to consumers of using autonomous robot-vehicles to deliver purchases? 

2. Would you be willing to pay more to have groceries, pizza, or other items delivered to your home by an autonomous robot?

3. As a manufacturer, what changes might you consider in product packaging in order to accommodate a rise in autonomous vehicle grocery delivery?

4. From a societal welfare perspective, what are the implications of companies like FedEx designing autonomous robots to perform tasks once conducted by human delivery drivers?

 

Other Relevant Sources:

https://www.thefuturefedex.com/?cmp=KNC-1001816-42-1-950-0100000-US-US-EN-BDZ6121Z01ZPBLT&gclid=CjwKCAiA8OjjBRB4EiwAMZe6y9nO8oGJ9ICScsqu_58xZL8IMD1Iebj2ueB3bCZNbV-9wscROZ5ImBoCE6AQAvD_BwE&gclsrc=aw.dsLinks to an external site.

https://www.cnn.com/2019/02/27/tech/fedex-delivery-robot/index.htmlLinks to an external site.

https://www.washingtonpost.com/technology/2019/02/27/your-next-fedex-delivery-could-be-pizza/?noredirect=on&utm_term=.3cc4dc5e0c44Links to an external site.

https://www.wsj.com/articles/why-your-ice-cream-will-ride-in-a-self-driving-car-before-you-do-11546664589Links to an external site.

https://www.nytimes.com/2018/03/18/technology/fedex-robots.htmlLinks to an external site.



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