Create a marketing plan for a new to market product for an existing fortune 500 company. Must include a min of 2 research citations from a written library source. Include the URL if it’s a digital source.
Executive summary: brief summary of the product and business positioning. This should ne a powerful selling of the product section this is the pitch. Don’t write it a term paper. (Roughly 200 to 300 words)
What are benefits of product. Warranty, delivery, customer service etc.
Type of business
Description of the product or service
Comment on the general business enivornment market structure in which business operates on or will be operating
Customer profile/target market
Competition for product
Strength and weaknesses of competitors
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