Create a marketing plan for a New-To-Market product for an existing Fortune 500 company. 2nd Part

5. Promotional Strategy (Select and justify those elements that apply.  Include in your strategy a discussion on the message that you wish to communicate to your target market)(300 to 500 words)

1. Advertising
1. Print media
2. Radio
3. Television
4. Internet
2. Personal Sales
3. Public Relations
4. Sales Promotions
5. Direct Marketing

     6. Channels of Distribution  (200 to 300 words)

1. Identify the existing or proposed locations and their associated advantages and disadvantages.

1. Identify any applicable channel members (i.e., manufacturers, wholesalers, retailers) and describe their role in the distribution process.
2. Describe and justify your transportation method, i.e., rail, air, truck, ship, or pipeline
3. Describe and justify your distribution intensity, i.e., intensive, selective, or exclusive.

    7. Pricing Strategy (Select and justify those strategies that apply) (explain your 12-month rollout strategy)  (200 to 300 words)

             Strategy Options:

1. Market Penetration Strategy
2. Skimming Strategy
3. Competition-based Strategy
4. Cost-based Strategy
5. Value-based Strategy