Develop a comprehensive plan for segmentation and revenue management tailored to Marriott International. Reflect on the unprecedented changes brought about by the COVID-19 pandemic and other significant events of the past ten years, such as Zika and Red Tide outbreaks, war in Europe and the Middle East, or the 2008 Financial Crisis. Compare and contrast how revenue management practices, particularly forecasting, have evolved in response to these challenges. What lessons can we learn from the pandemic regarding revenue management and optimization strategies?
comprehensive plan for segmentation and revenue managemen for marriott international
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