Competitive advantages of using GIS in market segmentation compared other traditional approaches

May 21, 2024May 21, 2024 Discipline: Marketing
Need to describe competitive advantages of using GIS (geographic information systems)  in market segmentation compared to other traditional aproachoes using the following       information:

Need to go to the following link 

https://www.esri.com/en-us/arcgis/products/data/overview?rsource=https%3A%2F%2Fwww.esri.com%2Fen-us%2Farcgis%2Fproducts%2Ftapestry-segmentation%2Fzip-lookup#data-demo&rsource=%2Fdata%2Fesri_data%2Fziptapestry 
Need to enter zipcode 33178 (see attached where to write zipcode) and  explore the            community lifestyle and demographic information about that neighborhood 

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