Choose one of 2 themes- variable: tone of voice (measured by energy or enthusiasm) OR variable: use of formal vs. informal language

I am studying abroad specifically in Tilburg, the Netherlands and I would like you to inform me if you undertake assignments written in English using the APA 7 style system. Thank you very much.

THE SUBJECT IS ONE OF THE FOLLOWING:

Variable: Tone of Voice (Measured by Energy or Enthusiasm)

    Definition: You could measure this by noting how energetic or enthusi

astic the speaker sounds throughout the video.
    Aspect Influencing Variation: The genre of the content might influence tone. For example, lifestyle vloggers or entertainment YouTubers might have a more enthusiastic tone to engage their audience, while news reporters or documentarians may maintain a neutral tone.


Variable: Use of Formal vs. Informal Language

    Definition: You could measure how often formal or informal words/phrases are used in videos.
    Aspect Influencing Variation: The target audience might influence this. For example, YouTubers who create educational content for students may use more formal language, whereas lifestyle vloggers targeting a younger, casual audience might use more informal language or slang.

For this assignment, you write a short paper (1200-1750 words), in which you report on an analysis that contrasts two ‘communicative units’ within online videos. To do so, you will compile a corpus using YouTube as a data source. Today, YouTube is not simply seen as a place for watching and sharing videos, but also as a suitable platform and source of naturalistic data for investigating different aspects of daily (human) communication (e.g., human interaction, linguistic behavior, non-verbal communication, corporate communication, political communication, health communication, e-learning). There is of course extensive variation within the videos posted on YouTube (both content and form) and the people who post the videos (i.e., characteristics of the account holders).

With a contrastive analysis, you can answer research questions of the type: “Are there differences in/on [measured variable X] between [comparison variable Y, category 1] and [comparison variable Y, category 2]?” (Lecture example: Are there differences in the number of beat gestures produced by native and non-native speakers of English?). This question can be addressed by collecting and analyzing the content of online videos posted on YouTube. You could also study the relationship between certain communicative units within online videos and different types of account holders who posted/created the videos.

IMPORTANT: You will acquire many research and reporting skills when you actively participate in the group project and the other premaster courses. You should transfer these skills to your individual project and you should learn from the feedback you receive from your teachers on both the individual and weekly group assignments.

After receiving feedback from your supervisor, you will continue your individual work by compiling your corpus (80 videos in total, so 40 of each type or category; Note that these numbers may change (in agreement with your supervisor) depending in your research question and amount of work for annotating the data). Make sure that you set up a good search strategy and list of inclusion/exclusion criteria when selecting the videos (and do not forget to control for confounding factors!).

The final two group meetings (weeks 48 and 49) are reserved for questions on the individual project, since by then you will be finalizing your individual paper. You will reflect on your results in the discussion section, in which you will connect your findings to academic research findings (and/or theory), discuss scientific and societal implications of your findings and your study limitations, and provide suggestions for future work. On November 21, the group work will end and you will have about three weeks to finalize your individual report. In those weeks, your teacher is available twice to answer questions during the scheduled group meetings. The deadline for the full individual paper is Monday December 9, 9:00h (see below for paper requirements, assessment, and submission guidelines).

You write a paper of 1200 words minimum in English. The maximum is 1750 words. Title pages, technology statements, reflections, abstracts, reference lists, appendices, and tables/figures do not count toward the word count. All other sections of the text do count toward the word count. Please include the word count on your title page. This is a requirement for both courses. Please note that texts that exceed the word limit are not accepted or graded.

Below, you will find the assessment criteria for the individual assignment (i.e., Rubric). Before you hand in your paper, please check if your paper meets these criteria. Your teacher will assess if the criteria are met in terms of their presence in the paper, but also in terms of their quality. Please adhere to the detailed formatting and submission guidelines provided by Academic English. You must submit the final paper on the Canvas page of both Academic English and Research Seminar in PDF. The content of the assignment should be identical for both courses (including the information on the title page, the reflection, and the technology statement).

The paper will be graded for Research Seminar and for Academic English. One teacher will assess the paper, but gives two grades: one grade for the quality of your Academic English (which determines the assignment grade for Academic English) and one grade for the quality of your analysis (which determines the grade for Research Seminar). For Research Seminar, this assignment makes up 30% of your final course grade. The grade for this assignment must be a pass (i.e., at least 5.5) to pass the course. The final version of your paper will go through a plagiarism scan. If you have copied (parts of) your text from other sources, this will be noticed. As you will learn in your Academic English course, plagiarism is a serious offense; write your own text and include APA-conform references throughout (APA 7th edition).
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