Choose a case study of an MNC that operates in multiple countries and faces significant strategic challenges. You may select a case from academic journals, business magazines, or reputable online sources. Ensure that the case provides sufficient information about the company’s background, industry, competitive landscape, and strategic dilemmas. Conduct a comprehensive analysis of the chosen case study using relevant concepts, theories, and frameworks covered in the course. Your analysis should address the following key aspects:
• Overview of the company’s background, including its history, industry, and global footprint.
• Identification and analysis of the company’s strategic challenges and dilemmas in the international context.
• Analysis of external factors (e.g., market trends, industry dynamics, political/legal environment, cultural factors) influencing the company’s international strategy.
• Examination of internal factors (e.g., resources, capabilities, organizational structure, culture) impacting the company’s ability to compete globally.
• Evaluation of the company’s current international strategy and its effectiveness in addressing key challenges.
• Identification of strategic alternatives and recommendations for enhancing the company’s international competitiveness and sustainability.