This task forms the first part of the assessment of the module and will achieve 35% of the overall mark for the module.
At the end of this task, you will have demonstrated the application of the learning covered in Weeks 1, 2 and 3.
The focus of this assessment is the online travel and hospitality bookings portal Booking.com
DUE: Monday of Week 5 2024
Assessment Brief: DLMM21 Summative Assessment Part 1 Submission Week 5 2024.pdfDownload DLMM21 Summative Assessment Part 1 Submission Week 5 2024.pdf
Questions
1 assessment – four questions see assessment brief for details.
Format
- The format of the final piece of work is a PPT
- The slides should be engaging, and key points should be communicated without too many words on the slide.
- The Notes facility in PPT should be used to provide a supporting narrative for each slide. Notes should not exceed 125 words per slide.
- Your insights should be underpinned with academic references to relevant marketing theory and other appropriate sources of information. Harvard Referencing System.
- Maximum 1 slide per question plus a final slide/slides incorporating the reference list.
Sources
The focus of this assessment is Booking.com
Booking.com | Official site | The best hotels, flights, car rentals & accommodationsLinks to an external site.
You are expected to undertake your own online research using a range of sources to underpin your insights such as, but not limited to, news items, social media, company reports.
Guidelines
- This assignment should be submitted no later than 13:00 UK Time on Monday of week 5.
- Your submission = 500 words in length (+/- 10%). 125 words maximum per slide.
- Using the Harvard Referencing System please make sure that you correctly cite and reference all secondary sources you use and include a reference list. The reference list will not be included in your final word count.
- Word Count Explained
Assessment Brief States
Your submission = 500 words in length (+/- 10%). 125 words maximum per slide.
This is the total word count for the words on slides and in the notes.
Assessment Brief States
The Notes facility in PPT should be used to provide a supporting narrative for each slide. Notes should not exceed 125 words per slide.
This means there is a maximum of 125 words per notes for each slide. You are unable to allocate the 500 word count across the four questions e.g. not allowed to use 150 words for one slide and 50 words for another.
Should you use images only on the slide then this leaves a full allocation of 100 words for the notes however if incorporating words on the slide these words will use up some of the 125 allocation per slide / notes.
Grading
- This activity will be graded, and you will receive feedback on it. The grade will be based on the generic University Postgraduate Assessment Criteria. This criterion is shown is a separate document that you will be able to download.
- You must pass both the Part 1 and Part 2 assessments to achieve a pass for the module.
Feedback
- The marker for your assignment will provide developmental feedback that will help you to organise your thinking for the development of the final project.
- Please also note that the weekly group feedback for your activity contributions provided by your online tutor should also be used to develop your work for your summative assignments.