Submit your responses to the following assignment in a Word document. Be sure to follow APA 7th guidelines (1-2 paragraphs in length, typed and double-spaced, cover page, with sources, cited both in-text and on a reference page). Please answer the questions completely (Do not recopy questions in your work).
Case 8: Under Armour’s Strategy in 2020: Can It Revive Sales and Profitability in Its Core North American Market?
ASSIGNMENT QUESTIONS
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What is your assessment of the Under Armour’s performance downturn in North America that first appeared in the fourth quarter of 2016? Causes? Reasons?
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What is your assessment of the strength of the competitive rivalry among the leading participants in the North American market for performance sports apparel headed into 2018?
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How strong are the other four competitive forces confronting Under Armour, Nike, The adidas Group, and the producers/marketers of other sports apparel brands in North America as of 2020? Do a five-forces analysis to support your answer.
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Does Under Armour have any core competencies and, if so, what are they?
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Does Under Armour have any resource strengths or competitive capabilities that qualify as a distinctive competence?
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What does a SWOT analysis reveal about the overall attractiveness of Under Armour’s situation headed into 2020?
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What are the key elements of Under Armour’s strategy?
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Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Under Armour is employing?
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As of 2020, how does Under Armour’s competitive strength in the global market for sports apparel and athletic footwear compare against that of Nike and The adidas Group? Do a weighted competitive strength assessment using the methodology presented in Table 4.4 in Chapter 4 to support your answer. Based on your assessment and calculations, does Under Armour have a net competitive advantage or disadvantage in competing globally against Nike and The adidas Group?
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What financial performance issues do you see at Under Armour based on the data in case Exhibits 1, 2, and 3?
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What are the key issues confronting Under Armour’s top management team as of mid-2018?
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What recommendations and suggestions for improvement would you make to Kevin Plank regarding the turnaround strategy put in place at Under Armour?
Textbook:
https://www.dropbox.com/scl/fi/s5j83b7rw77duu1yi9roz/Case-8-Under-Armour.mp4?rlkey=pkuvhzcmep68l0fqx443j3eby&st=oa0l7yim&dl=0