Do some research and pick a company that has displayed one of the innovative strategic moves from your text. ( book attached – Chapter 7 ) Consider strategic moves for this company. Analyze the market and, using specifics from the company, develop one cooperative and one competitive move. Select the most effective choice and explain why it is the best option. Synthesize a tactic to support the move. How can the tactic be implemented within the scope of the overall strategy?
Read the General Guidelines for Case Studies and the Case Study Rubric before beginning this paper.
Submit at least a 3-4-page case analysis, (independent of the title page and reference page) double-spaced in Times New Roman (or its equivalent) font which is no greater than 12 points in size. Paper and all citations should be in APA format.
Book Reference:
Kennedy, R. (2020). Strategic management. Virginia Tech Publishing. https://vtechworks.lib.vt.edu/handle/10919/99282