Competencies
3006.1.1 : Effective Communication
The graduate communicates effectively, both in writing and speaking, within an organizational setting.
3006.1.5 : Use of Technology for Communication in the Digital Age
The graduate utilizes appropriate technology and/or social media to communicate effectively.
For this assessment, you will evaluate communication methods and strategies, then record yourself delivering a multimedia presentation (e.g., Microsoft PowerPoint, Apple Keynote) using the Panopto video recording system.
For instructions on how to access and use Panopto, go to the web links section below. To meet the assessment requirements, you must submit your recording URL for evaluation along with your multimedia presentation.
To submit this task, you will upload the recording to the Panopto drop box folder titled “Management Communication.” Once the recording has been uploaded and saved in Panopto’s system, you will retrieve the URL of the recording from Panopto and submit it along with the remaining task requirements for grading.
You are a manager for Merrilton Robotics and will soon be onboarding new employees in your department. You need to evaluate communication strategies and methods, provide a presentation for new employees based on your findings, and create an executive summary of your presentation.Requirements
Your submission must represent your original work and understanding of the course material. Most performance assessment submissions are automatically scanned through the WGU similarity checker. Students are strongly encouraged to wait for the similarity report to generate after uploading their work and then review it to ensure Academic Authenticity guidelines are met before submitting the file for evaluation. See Understanding Similarity Reports for more information.
Grammarly Note:
Professional Communication will be automatically assessed through Grammarly for Education in most performance assessments before a student submits work for evaluation. Students are strongly encouraged to review the Grammarly for Education feedback prior to submitting work for evaluation, as the overall submission will not pass without this aspect passing. See Use Grammarly for Education Effectively for more information.
Microsoft Files Note:
Write your paper in Microsoft Word (.doc or .docx) unless another Microsoft product, or pdf, is specified in the task directions. Tasks may not be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc. All supporting documentation, such as screenshots and proof of experience, should be collected in a pdf file and submitted separately from the main file. For more information, please see Computer System and Technology Requirements.
You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course.
A. Evaluate two types of organizational communication strategies (e.g., indirect, direct, pivoting) by doing the following:
1. Describe a business situation where the two selected organizational communication strategies are used effectively.
2. Describe three attributes that correlate with one of the selected communication strategies.
B. Evaluate two types of organizational communication methods (e.g., email, letter, blog, social media) by doing the following:
1. Describe a business situation where the two selected communication methods are used effectively.
2. Describe three attributes that correlate with one of the selected communication methods.
C. Design a multimedia presentation (e.g., Microsoft PowerPoint or Apple Keynote) (suggested length of 8–12 slides and no longer than 15 minutes) for new employees communicating the effectiveness of the organizational communication strategies and methods you evaluated in parts A and B by doing the following:
1. Create an audiovisual recording of yourself delivering a presentation using an approved platform that incorporates your multimedia presentation content from part C.
a. Demonstrate confidence, credibility, and professionalism while delivering a well-organized presentation.
Note: The video should feature you visibly presenting the material wearing professional attire (i.e., not using a voice-over or embedded video) and should simultaneously capture both you and your required multimedia presentation. The presentation should be clear and well organized, and you should demonstrate strong communication skills and represent a strong professional appearance. You must submit your multimedia presentation with this task.
D. Write an executive summary (suggested length of 1 page) based on the multimedia presentation you designed in part C.
E. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
F. Demonstrate professional communication in the content and presentation of your submission.
File RestrictionsFile name may contain only letters, numbers, spaces, and these symbols: ! – _ . * ‘ ( )
File size limit: 200 MB
File types allowed: doc, docx, rtf, xls, xlsx, ppt, pptx, odt, pdf, csv, txt, qt, mov, mpg, avi, mp3, wav, mp4, wma, flv, asf, mpeg, wmv, m4v, svg, tif, tiff, jpeg, jpg, gif, png, zip, rar, tar, 7z
Rubric
A1:COMMUNICATION STRATEGIES EFFECTIVENESS
Not Evident
An evaluation of each type of communication strategy is not provided.
Approaching Competence
The evaluation describes a situation where the 2 selected organizational communication strategies are used but they are not effective for or are not in alignment with the business situation. Or the evaluation describes only 1 situation, or the description is not logical.
Competent
The evaluation logically describes a business situation where the 2 selected organizational communication strategies are used effectively and are in alignment with the situation.
A2:COMMUNICATION STRATEGIES ATTRIBUTES
Not Evident
An evaluation of each attribute that correlates with the selected communication strategy is not provided.
Approaching Competence
The evaluation describes 3 attributes, but they do not correlate with 1 of the selected communication strategies or the description is not logical. Or the evaluation describes 2 or fewer attributes.
Competent
The evaluation logically describes 3 attributes that correlate with 1 of the selected communication strategies.
B1:COMMUNICATION METHODS EFFECTIVENESS
Not Evident
An evaluation of each type of communication method is not provided.
Approaching Competence
The evaluation describes a situation where the 2 selected organizational communication methods are used, but they are not effective for or are not in alignment with the business situation. Or the evaluation describes only 1 situation, or the description is not logical.
Competent
The evaluation logically describes a business situation where the 2 selected organizational communication methods are used effectively and are in alignment with the situation.
B2:COMMUNICATION METHOD ATTRIBUTES
Not Evident
An evaluation of each attribute that correlates with the selected communication method is not provided.
Approaching Competence
The evaluation describes 3 attributes, but they do not correlate with 1 of the selected communication methods, or the description is not logical. Or the evaluation describes 2 or fewer attributes.
Competent
The evaluation logically describes 3 attributes that correlate with 1 of the selected communication methods.
C:MULTIMEDIA PRESENTATION
Not Evident
A multimedia presentation for new employees is not provided.
Approaching Competence
The multimedia presentation created for new employees is in an ineffective format, is not suitable for new employees, does not use appropriate technology to communicate effectively, or does not clearly communicate the effectiveness of the communication strategies and methods evaluated in parts A and B.
Competent
The multimedia presentation created for new employees is in an effective format, is suitable for the intended audience, uses appropriate technology to communicate effectively, and clearly communicates the effectiveness of the communication strategies and methods evaluated in parts A and B.
C1:AUDIOVISIUAL RECORDING OF PRESENTATION
Not Evident
An audiovisual recording of the candidate delivering a presentation is not provided.
Approaching Competence
An audiovisual recording of the candidate delivering a presentation is provided, but it does not incorporate the multimedia presentation content from part C.
Competent
The audiovisual recording of the candidate delivering a presentation that incorporates the multimedia presentation content from part C is provided.
C1a:DELIVERY OF PRESENTATION
Not Evident
The presentation is not well-organized and does not demonstrate confidence, credibility, and professionalism.
Approaching Competence
Not applicable.
Competent
The presentation is well-organized and demonstrates confidence, credibility, and professionalism in the delivery of the presentation.
D:EXECUTIVE SUMMARY
Not Evident
The submission does not include an executive summary.
Approaching Competence
The submission includes an executive summary, but it is not based on the multimedia presentation designed in part C, or the executive summary is not logical.
Competent
The submission includes a logical executive summary that is based on the multimedia presentation designed in part C.
E:SOURCES
Not Evident
The submission does not include both in-text citations and a reference list for sources that are quoted, paraphrased, or summarized.
Approaching Competence
The submission includes in-text citations for sources that are quoted, paraphrased, or summarized and a reference list; however, the citations or reference list is incomplete or inaccurate.
Competent
The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.
Not Evident
This submission includes pervasive errors in professional communication related to grammar, sentence fluency, contextual spelling, or punctuation, negatively impacting the professional quality and clarity of the writing. Specific errors have been identified by Grammarly for Education under the Correctness category.
Approaching Competence
This submission includes substantial errors in professional communication related to grammar, sentence fluency, contextual spelling, or punctuation. Specific errors have been identified by Grammarly for Education under the Correctness category.
Competent
This submission includes satisfactory use of grammar, sentence fluency, contextual spelling, and punctuation, which promote accurate interpretation and understanding.