Assignment 8 – Social Media Marketing Plan (PO4, PO7, CO6, ILO.SK6, BIS2, IS4, AL1, DL4)

May 24, 2024May 24, 2024

Complete your SMM Plan (Social Media Marketing Plan) using the outline below. Be sure to use the readings for this week for additional information.

  1. Title Page
  2. Table of contents
  3. Executive Summary
  4. Brief Overview
  5. Observing Social Media Presence is optional if you’re in business already and using social media – NOT REQUIRED
  6. Competitive Analysis (of social media)
  7. Goals and Strategies
  8. Target Market (for social media)
  9. Social Media Platforms
  10. Implementation Strategy
  11. Monitoring the SMM Plan
  12. Tuning the SMM Plan
  13. Budgeting for the SMM Plan, in spreadsheet format
  14. Calculating ROI for SMM Plan

 

Minimum 4 pages

Minimum 2 sources

APA format for citations

Business format for SMM Plan


you have the grading rubric attached below

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