An Investigation into the Impact of Digital Transformation within (the Case Study Organisation of your choice)

I am required to produce a report based on a case study organisation of my choosing. I will leave the case study organisation up to the writer to choose but i would suggest that the organisation must have a strong presence within the UK marketplace. Either on the high street or on the web and crucially that enough information around their digital capabilities and or transformation is available to produce a report on. The report outline is included below along with a very helpful and detailed descriptor of what should be included within the report.  

“An Investigation into the Impact of Digital Transformation within (the Case Study Organisation of your choice)”

The report should firstly research and critically assess the digital business models, theories, and concepts used within your selected Case Study Organisation. Secondly, the report should evaluate the strategic impact of digital business innovation within your selected Case Study organisation.

The findings should be evaluated, and practical recommendations should be made for improvements in the use of digital business models, digital capability, and digital business innovation within your chosen Case Study Organisation.

Report Structure:

1. Introduction (250 words).

2. A critical analysis of the digital business models, theories and concepts used within the Case Study Organisation (500 words).

3. A critical analysis of the role of digital capability within the Case Study Organisation (500 words).

4. A critical evaluation of the strategic impact of digital business innovation within the Case Study Organisation (500 words)

5. Recommendations for improvements in digital business models, digital capability, and digital business innovation within the Case Study Organisation. (500 words).

6. Conclusion (250 words)

The report should be professionally written and produced using Microsoft Word and be 2500 words in length. 

The content of your report should be supported by academic material and by your own reading of the core textbooks (Digital business and e-commerce management: strategy, implementation and practice. ISBN  1-292-19335-2; and  Digital business and E-commerce management. ISBN 9781292457536 (ePub ebook)). You should also demonstrate wider reading by the inclusion of appropriate books, journals and case studies from other appropriate sources. All textbooks, journals and case studies included should be referenced correctly.

Rubric

Additional Support Info

To start this assignment, I think the place to begin is to really give some

serious thought very early on in the module to your choice of case study. It’s a

case study-based assignment, and we’re asking that students should select a case study organisation on which to base this assignment. The organisation could be any organisation that you like, perhaps the one that you’re

Working at or one that you are simply interested in. Crucially, you need to make sure that there is quite a lot of material out there for you to research and that you can find out quite a lot of information about the organisation you chose. So, when selecting a case study organisation to use, it makes sense to check through and make sure that there’s appropriate research information out there. The way that I would do this is I would select perhaps a range of possible organisations that I was interested in to use as a possible case study. Then I would set myself about a list of perhaps 21 keywords based around the topics and material covered within the core texts. I would then do some research using Google, Google Scholar and university resources and search tools. For my searches, I would use the name of your chosen Case Study Organisation and the keywords taken from the subject material. I would then go through and have a look to see which particular companies yielded the most research information in as many possible categories. I think I’d probably draw a table or a grid to help me do that.

Just one clue here from experience. One of the easiest categories of organisation to find information about are retail organisations. It’s important that you do this right at the start of the work because what it’s good to know pretty much from day one that the company you’ve chosen is going to have enough resources out there to research.

So, let’s take a look at the assessment brief, 

You are required to produce a report entitled “An Investigation into the Impact of Digital Transformation Within (your chosen Case Study Organisation). You insert your case study organisation into the title and remove the brackets.

The report should firstly research and critically assess the digital business models, theories and concepts used within your case study organisation. Secondly, the report should evaluate the strategic impact of digital business innovation within your case study organisation. Now, this on the surface may seem quite complex for each of those areas. We’re going to break it down and look at what might go into that.

The assignment briefing goes on and states the findings should be evaluated and practical recommendations should be made for improvements in the use of digital business models, digital capability, and digital business innovation within your case study organisation. So, we’re not just looking for some criticism and evaluation here, we’re also looking to make some practical recommendations as well, at the end of the assignment.

So, in order to assist you with this assignment, we’ve broken the assignment down into a report structure. The assignment requires you to produce a report, which is 2500 words in length. What I’ve done in this section is we’ve broken it down into a key set of sections that you need to actually achieve. So, to start off with, we’ve said that section one will be an introduction, and typically an introduction is worth about 250 words. At the end, in Section six, we put that also down as a conclusion. Again, another 250 words. We then broke down sections two, three, four and five and said that each of those sections should be about 500 words each. This will give you a total of two and a half thousand words.

So, Section two is about a critical analysis of the digital business models, theories and concepts used within your Case Study Organisation, and that is tied in with some of the theories that we cover from the core texts.

The third section is a critical analysis of the role of digital capability within your Case Study Organisation. Again, 500 words. This ties in typically with the theories that we cover from the core texts.

We then move on and look at Section four, which is about critical evaluation of the strategic impact of digital business innovation within your chosen case study organisation. Again, 500 words and these should be based on the work and theories that we cover from the core texts.

Then finally, Section five, which is again 500 words and here we look for recommendations for improvements in digital business models, digital capability, and

digital business innovation within your chosen case study organisation.

Throughout the assignment, what you need to do is take a look through the core text and readings and then use academic knowledge to critically assess and to evaluate what’s happening in your case study organisation. Once you’ve done that research in sections two, three and four, come out with recommendations on those different topic areas about how improvements can be made for your particular case study Organisation. Overall, two and a half thousand words is the target word count that we’re looking for.

Then finally on our assignment, it’s worth noting that the report, of course, should be

professionally written and produced. Content of the report should be supported by the academic materials contained in the core texts and by your own wider. You’re

free to go beyond the core texts reading and to find other books and journals, case study material that you feel is relevant. Of course, there will be significant amounts of research work from journals and other sources, perhaps based around Google Scholar or university library services. This should enable you to build up a good stock of reference material. We would expect you to reference it within text and also to use the Harvard referencing model throughout the

assessment submission.

So, I hope this helps you with the assignment and with your understanding.

My guidance on it would be to make sure that you start by getting a good case study.

Perhaps one of the other tips I could give you this point is don’t try and write the

introduction or conclusion until you finish the whole document. My advice would be to start with Section two or Section three.