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Provide analysis on TWO separate brands – describing their advertisements in their campaigns (you may examine them in print, online, on the radio or television, in any combination you prefer).
2. In each case, explain how you perceive they work by using “persuasive techniques,” “stories,” and “associations” as defined in the textbook.
3. Research: quote the textbook and relevant sources to enhance your analysis/provide information on your brands, e.g. Forbes, Ad Age, Bloomber, Ad Week.
READING:
Media & Culture, chapter 11. (MANDATORY)William Lutz, “With These Words I Can Sell You Anything” (OPTIONAL)
GENERAL INSTRUCTIONS:
– Citations must be included throughout your writing
(preferably attached to quotes).
– A reference list is required.
– Include numerous specific examples with detailed descriptions.
– Incorporate terminology and concepts learned from the textbook.
– Quote textbooks and other sources as appropriate
(for example, the class textbook, other textbooks, articles, reviews, interviews or reports gathered online, etc.).
Advertising often neglects product information, instead using “persuasive techniques,” Stories and “associations.” Discuss by examining advertising campaigns for TWO brands of your choice.
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