Write an individual essay analyzing the advantages and disadvantages of using
vignette experiments versus interactive behavioral experiments for business
administration research. Use The Amsterdam Business School’s Behavioural Laboratory as an example and examine at least two different research questions to discuss why the respective research questions
should be conducted as a vignette or interactive behavioral experiment.
Consider the benefits and limitations unique to each type of experimental
setting and elaborate on the specific aspects the researcher must consider when
designing the study.
Whatever
the topic, make sure you primarily use scientific
articles from academic
sources/journals such as Organizational Research Methods or the Journal of
Marketing Research! Please also note that a lot of journals from different
business content areas publish methodological articles (e.g., Journal of
Business & Psychology, Strategic Management Journal, Journal of
Organizational Behavior, Management Science).
In
sum, you should first give an overview of several advantages and disadvantages
of vignette versus interactive behavioral experimental designs. Then,
demonstrate these (dis)advantages by discussing how at least two research
questions can best be answered at the ABS lab using a vignette vs.
interactive setup. Please use
at least three academic textbooks and ten articles from academic journals. And
don’t forget to include a cover page including your name and student number.