Please find attached the draft of the thesis, the questionnaire and the questions are embedded in it if you want I can also send you the excel with the answers I have collected 200 questionnaires and I want to handle the statistical analysis and write me the next 2 chapters of the work which are Chapter 6: Research results 63 6.1 Sample characteristics and descriptive statistics 63 6.2 Interpretation of questionnaire results 63 6.3 Confirmatory factor analysis 63 6.4 Hypothesis testing 63 6.4.1 Correlation analysis 63 6.4.2 Mediation analysis 63 6.4.3 Moderation analysis 63 6.5 Summary of hypotheses testing 63 6.6 Empirical Tested Model 64 Chapter 7: Discussion 65 7.1 The degree of answering the research objectives and the support of the initial assumptions 65 7.2 Relating the findings to earlier work 65 7.3 Theoretical and research implications 65 7.4 Practical implications 65 7.5 Further research and limitations 65
A proposed model of engagement and attraction of virtual influencers’ followers of cosmetics under the prism of parasocial interaction theory and credibility theory
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