Discipline: Marketing

Overview Each student must complete an individual marketing project. Your first task is to select a project topic. This must be an existing product, service, or organization. Please select an organization or brand from within one of these pre-approved industries: ·         Agriculture ·         Automotive/personal transportation ·         Computers/home technology ·         Consumer staples ·         Fast food ·         […]

Utilize knowledge gained from reading chapters 4 and 7 as well as your researched external sources to address the question: “Why is the understanding of social & cultural environments important in the new-product development process? Explain. Cite examples.” Please be concise and stay on the topic. 

There is one piece of assessment for this International Fashion Marketing Planning and Strategy module  It’s a market2win stimulation game from that point of view have to choose a country My company is addicions

I encourage you to find a marketing IMC topic of your choice and write about it, something that resonates with you. However, if you need an idea for a post feel free to consider: Come up with a marketer who tried to stimulate sales by using customer’s senses, whether it be from a print ad, […]

Although the steps in the consumer decision process as remained consistent over time, the popularity of Influencer Marketing has emerged as a key tool in attracting attention among consumers..  Please review an article on development and steps in the development of an “Influencer Marketing” campaign.   The article can be from any professional online business/marketing source. […]

Guidelines Two-page paper, 12-font text, with one-inch margins for the top, bottom, left, and right, and be double space and numbered.   Please, see article link attached below. The paper is a summary of the article.  it is important to follow the parameters:  1st Paragraph – Summary of the Article. A paragraph consists of three […]

Problem Statement: How can organizations strategically leverage the integration of neuro-marketing and management culture to create a resonant brand experience that captures consumer preferences and aligns with internal cultural principles? Chapter 1: Theoretical Framework 1) Neuro-Marketing Fundamentals: 1.1.1 Neuromarketing principles and techniques: 1.1.2 An overview of how neuromarketing insights can inform branding strategies. 1.1.3 The […]

1.  What are some psychographic factors that may influence a consumer’s decision to buy (or not to buy) a product or a service? 2.  Who are the main players in the buying center? and why are their roles important (either as an entrepreneur, or a manager of a business). youtube video B2B vs B2C Marketing (What […]

ATTACHED IS THE FIRST 4 SECTIONS OF THE PROJECT Value Offering Assignment Instructions   Overview Each student must complete an individual marketing project. Your first task is to select a project topic. No two students will work on the same product/service. This must be an existing product, service, or organization. Instructions The same project topic […]

Introduction On the afternoon of January 12, 2010, Conan O’Brien began winning the hearts and minds of the social web with his announcement to the “people of earth” that he would resign as host of The Tonight Show if it were moved to a later time slot. In the ongoing saga revolving around NBC’s late […]