Provide a 150-word response for each classmate’s discussion on this topic. (The responses are independent) Classmate 1 Audrey Understanding social and cultural environments is integral to the new-product development process, as highlighted in the provided articles. By acknowledging the value of different cultures when exploring global expansion, companies can tailor their products to diverse market segments, […]
Discipline: Marketing
Discuss and evaluate key issues relating to sustainability, ethics and legislation, which you would recommend marketers to consider when planning an IMC campaign.Discuss and evaluate key issues relating to sustainability, ethics and legislation, which you would recommend marketers to consider when planning an IMC campaign.
All of the Lecture PowerPoints are uploaded below. The essential reading for each week is listed in a file called ‘Reading IMC’. This assignment mainly focuses on week 7 of legislation. Sustainability is the key to this course and is emphasized by the Professor. Discuss and evaluate key issues relating to sustainability, ethics and legislation, […]
ENTREPRENEURIAL MANAGEMENT AND GROWTH – individual report based on group report on a business ownerENTREPRENEURIAL MANAGEMENT AND GROWTH – individual report based on group report on a business owner
The oringinal report to base the indiviaual report on is attached along with a high level example essay aswell as assignment breif ndividual Report Brief The report done is also attached to help write out the individual report – you do not need to include the interview in the assignment nor do you […]
Taking a deeper look into how Sephora’s digital personalisation tactics influences consumer purchase of cosmetic products in Hong KongTaking a deeper look into how Sephora’s digital personalisation tactics influences consumer purchase of cosmetic products in Hong Kong
The honours project report is my marketing degree and it needs to contain references after every claim , needs supporting evidence and curation of the methodology part by the expert, in the form of questionnaire and focus group interview / experiment design . The entire research paper should be based off Sephora’s digital tactics in […]
Question: Among the four bases of consumer segmentation, which one do you think is the most important? (Please choose among the following options to answer the question: Demographics, Psychographics, Product benefits, or Product usage)Question: Among the four bases of consumer segmentation, which one do you think is the most important? (Please choose among the following options to answer the question: Demographics, Psychographics, Product benefits, or Product usage)
Question: Among the four bases of consumer segmentation, which one do you think is the most important? (Please choose among the following options to answer the question: Demographics, Psychographics, Product benefits, or Product usage) Instructions: When you have reviewed the question, please post your thoughts or ideas via an online discussion forum Word Count- Original […]
Read the case study on how Honda used social media sites to engage and create a deeper connection with its customer base.Read the case study on how Honda used social media sites to engage and create a deeper connection with its customer base.
Social media enables companies and brands to engage quickly with consumers. Social networking sites can be used to produce content that users will share and, which in turn, can create additional content and exposure to the brand and increase or reinforce its customer base. Read the case study on how Honda used social media sites to […]
“Dr. Beckett’s Dental Office” (Wirtz and Lovelock, 2021). Read the case and answer the following question in your initial post:“Dr. Beckett’s Dental Office” (Wirtz and Lovelock, 2021). Read the case and answer the following question in your initial post:
This assignment is based upon Case Study 2 in the core text: “Dr. Beckett’s Dental Office” (Wirtz and Lovelock, 2021). Read the case and answer the following question in your initial post: Identify the changes to the sevicescape that have been made to Doctor Beckett’s dental practice and, given the market position that she has […]
Can Wilson Sports win at lifestyle fashion and consumer-direct sales? (Mid-Term paper)Can Wilson Sports win at lifestyle fashion and consumer-direct sales? (Mid-Term paper)
Questions (Minimum 200 words per each question; Minimum 800 words in total) 1) What makes this marketing case so special compared to other industries’ marketing? 2) Please analyze the 5Ps (Product, Price, Place, Promotion, Public Relation) involved in this strategy. 3) According to this article, what are the external and internal factors that may affect […]
explore the crucial roles of public relations (PR) and media in the sports industry.explore the crucial roles of public relations (PR) and media in the sports industry.
explore the crucial roles of public relations (PR) and media in the sports industry. Your task is to analyze how sports organizations and athletes leverage PR and media to shape their public images, managing their relationships with fans and stakeholders and thereby benefitting (or hindering) their value in the marketplace. Your paper can be tailored […]
Please discuss your interest in Bentley and the aspects of our community that will help you reach your academic and personal goals.Please discuss your interest in Bentley and the aspects of our community that will help you reach your academic and personal goals.
Rewrite – My journey with Youth Effect International (YEI) has profoundly influenced my perspective and ignited a passion for service. As I embark on my academic journey at Bentley University, I am eager to apply my experiences with YEI to further my academic and personal goals. Through YEI, I have had the privilege of extending my […]