Instructions
For this assignment, you will prepare a PowerPoint presentation aimed at the marketing industry in which you will present reasons for developing a new marketing campaign aimed at the healthful consumption of sugar, caffeine, or dark chocolate with an emphasis on the brain/behavior connection. You will include the following:
- Analyze the physiological, behavioral, and psychological effects of the food chosen.
- Give reasons for the need to create this new campaign and how this information will benefit consumers.
- Incorporate appropriate animations, transitions, and graphics as well as speaker notes for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists.
Incorporate appropriate animations, transitions, and graphics as well as speaker notes for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists.
Support your presentation with at least five scholarly resources. In addition to these specified resources, other appropriate scholarly resources may be included.
Length: 12–15 slides (not including the title and reference slides)
Notes Length: 150–200 words for each slide
References: Include a minimum of five scholarly resources.
Lesson 5 Required Resources
Articles
- Adolescent Caffeine Use and Problematic School BehaviorKristjansson, A. L., Lilly, C. L., Mann, M. J., Smith, M. L., Kogan, S. M., Layman, H. M., & James, J. E. (2024). Adolescent caffeine use and problematic school behavior: A longitudinal analysis of student survey data and teacher observations. Journal of Adolescence. https://doi.org/10.1002/jad.12383
This study explores the association between daily caffeine use and homeroom teacher‐observed self‐control and problem behavior in middle‐school students. - Child Diet Quality in Low-Income Communities in the United StatesChaney, A., Arnold, C., Frongillo, E., Ritchie, L., Steele, E., & Au, L. (2024). Infant diet quality index predicts nutrients of concern and ultra-processed food intake in low-income children in the United States. Current Developments in Nutrition, 8(11).
This study explored how diet quality during infancy can influence nutrient intake and ultra-processed foods (UPFs) consumption throughout later childhood in low-income communities. - Explaining CravingsUzoegwu, K. P., Geyer, R. B., Adut, S. L., Goldman, A., Fite, R. E., & Magee, J. C. (2024). Why am I craving? The role of elaboration on ambiguous desire states. Journal of American College Health : J of ACH, 72(8), 3033–3041. https://doi.org/10.1080/07448481.2022.2151844
This study explores how attributions of broad ambiguous desire symptoms (eg, irritability) and elaborations on specific substances influence subsequent self-reported cravings for these substances in undergraduates. - Predicting Sugar Intake in Adolescents using an Extended Theory of Planned BehaviorPhipps, D., Hamilton, K., & Hagger, M. (2023). Predicting sugar intake using an extended theory of planned behavior in a sample of adolescents: The role of habit and self-control. Brain and Behavior, 13(10).
This study explores the psychological determinants of sugar intake in adolescents using an extended theory of planned behavior. - The Effect of Dark Chocolate on Brain Activity During Cognitive TasksSasaki, A., Kawai, E., Watanabe, K., Yamano, E., Oba, C., Nakamura, K., Natsume, M., Mizuno, K., & Watanabe, Y. (2024). Cacao Polyphenol-Rich Dark Chocolate Intake Contributes to Efficient Brain Activity during Cognitive Tasks: A Randomized, Single-Blinded, Crossover, and Dose-Comparison fMRI Study. Nutrients, 16(1), 41. https://doi.org/10.3390/nu16010041
This study explored the effects of dark chocolate intake on improving brain function during cognitive tasks using functional magnetic resonance imaging in twenty six healthy middle-aged participants. - The Impact of Dark Chocolate on MoodShin, J.-H., Kim, C.-S., Cha, J., Kim, S., Lee, S., Chae, S., Chun, W. Y., & Shin, D.-M. (2022). Consumption of 85% cocoa dark chocolate improves mood in association with gut microbial changes in healthy adults: a randomized controlled trial. The Journal of Nutritional Biochemistry, 99, 108854. https://doi.org/10.1016/j.jnutbio.2021.108854
Researchers investigated the effects of dark chocolate intake on mood through the gut-brain axis.