The assignment will be a final dissertation with 7,500 words in total. Currently, I would like to have a very clear article structure of the whole article, including the introduction, literature review and the proper chapter. Approx. 4,000 words now, and waiting for the professor’s furthur notice or suggustion.
According to the requirement, all data will be obtained from published secondary sources. Priority will be given to articles from high-impact marketing journals and leading business research databases. The review will focus on studies conducted in the last 10 years to ensure topical relevance.
Attachment is the proposal I sent before. Please use searchable sources via Google Scholar and help me with the task. Thank you!
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