How do luxury fashion brands use spatial design and sensory experience to convey sustainable brand identity?

I want to share my notes which includes topic problem solution aim an objectives and the feedback about methodology that my instructor gave to me. Briefly I want to explore sustainability in the luxury retail and the bext stage of this research I want to design a sustainable luxury retail store and enhance the connection between consumer and luxury brand. Here is my notes: Topic: The Role of Biophilic Design in Enhancing Consumer Experience in Sustainable Luxury Retail Problem: While sustainability is becoming a central value in luxury fashion, many store environments still lack emotional connection to nature or wellbeing, which can limit the impact of sustainable messaging. Potential Solution: Investigate how integrating biophilic design principles (natural materials, lighting, greenery, and sensory elements) into luxury retail spaces can not only elevate the customer experience but also strengthen a brand’s commitment to environmental values. Title: Communicating Sustainability through Experiential Retail Design: A Study of Interior Environments in Luxury Fashion Stores How do luxury fashion brands use spatial design and sensory experience to convey sustainable brand identity? 1.3 Research Aim The aım of this research ıs to explore how experiential interior design elements within luxury fashion retail environments influence consumer perception of sustainability and brand authenticity, with a focus on integrating biophilic and sensory design principles. 1.4 Research Objectives 1. To identify and analyze how sustainable luxury fashion brands utilize interior design strategies (e.g., natural materials, lighting, spatial flow, biophilic elements) to communicate environmental values. 2. To critically assess consumers perception of sustainability within experiential retail design. 3. To evaluate the impact of specific experiential and sensory design features on consumer engagement, emotional response, and perception of sustainability in luxury fashion spaces. 4. To develop a set of interior design guidelines booklet that support the communication of sustainable values in the luxury retail industry. Research methodology Research philosophy: Pragmatism Research approach: Inductive Research strategy: Mixed methods (quantitative: survey & qualitative: semi structured interviews)