Inspiring a New Workforce: A Qualitative Study on How to Motivate Generation Z to Pursue Careers in Hospitality

Instructions: Please conceptualize the research design of your planned Master’s thesis, or, alternatively, of another research topic of interest in 1300-1500 words (excluding the references from the word count). Include all relevant elements of a research design discussed in class, such as the following. • Research idea and gap • Research question and objectives • Research approach (i.e., inductive, deductive) • Research philosophy • Research strategy • General methodological choice (i.e., quantitative, qualitative, mixed methods) • Theory and sampling • Hypotheses (if applicable) • Variables and measures (if applicable) • Specific method(s) to be used • Expected results Describe the elements concisely, follow academic writing conventions, and use scientific citations in a recognized format (e.g., APA). You do not have to conduct and include the results of a literature review on your topic or perform any analysis