Literature Review
Structure this section into 4 subtopics
2.1. Emotional Marketing Theory
Define emotional marketing; cite sources
Explain how emotions impact brand loyalty and purchasing behavior.
Discuss emotional branding in the beauty industry.
2.2. Sensory Marketing and Its Impact
Explain the concept of multisensory branding
Break down the five senses: how each influences product perception.
Use examples from big global beauty brands like Estee Lauder that use sensory techniques
Give examples of Big beauty Brands collaborating with food or drink companies to create that emotional sensory satisfaction
Food and Makeup Brands are Hungry for Buzzworthy Brand Collaborations
https://evolutagency.com/emotional-branding/
https://www.linkedin.com/pulse/how-rhode-skin-acing-sensory-marketing-game-portia-meyburgh-52csf/
2.3. Cultural Marketing and Local Relevance
Explain the role of cultural symbols, nostalgia, and traditions in branding.
Show examples of successful cultural adaptations by global brands in small markets.
2.4. Youth Consumer Behavior in Bulgaria
Use local stats and behavioral insights
Discuss trends among Gen Z and Millennials: authenticity, experience,
Mention the influence of social media and local influencers on social media like Tik Tok, Instagram etc
Mention yound people and their liking of collaborations between brands.
Link young people making desicions based on emotions and something resonationg to them by being more customized ot having emotional sensor
2.5. Conclusion of Literature Review
Synthesize key insights.
Highlight how they frame the research direction and Estée Lauder’s potential strategy.
3. Methodology
3.1. Research Design
Explain the qualitative approach and its rationale for exploring emotions and culture.
Explain why interview are the best way for me to have this research.
Explain how many people will i interview and their demographic being young women interested in high-end beauty
Also add statistics on the internet of people who already apply sensory marketing.
3.2. Sampling Strategy
Describe the demographic (e.g., 20–35-year-old Bulgarian consumers).
Mention gender, urban vs. rural spread if applicable.
3.3. Data Collection
Include methods: interviews, content analysis, social media trends, brand reviews.
Explain how participants are recruited and what themes are explored.
3.4. Data Analysis
Outline thematic or grounded theory analysis.
Mention coding for cultural and sensory-emotional cues.
3.5. Ethical Considerations
Mention informed consent, privacy, cultural sensitivity.
3.6. Limitations
Note subjectivity, small sample size, and transferability issues.
4. Findings and Discussion
No need for that
5. Conclusion
Reaffirm the importance of emotional and sensory elements.
Recommend actionable strategies for Estée Lauder’s local branding in Bulgaria.
Suggest areas for future research.
References (APA Style)
Academic sources.
Include current Bulgarian marketing reports and consumer data.
Include Young Women consumer behaviuor for cosmetics data
Double-check citation style and consistency.
Use theories and methods for research and data collection