Authenticating Expertise without Qualifications: A Sociolinguistic Study of Health Influencer Anthony William on Instagram

May 3, 2025May 3, 2025 Discipline: Sociolinguistics

1- Ebben, M., & Bull, E. (2023). Constructing authenticity: Social media influencers and the shaping of online identity. In Online Identity-An Essential Guide. IntechOpen. 2- Jenkins, E. L., Ilicic, J., Barklamb, A. M., & McCaffrey, T. A. (2020). Assessing the credibility and authenticity of social media content for applications in health communication: scoping review. Journal of medical Internet research, 22(7), e17296. 3- Gupta, S., Dash, S. B., & Mahajan, R. (2022). The role of social influencers for effective public health communication. Online Information Review, 46(5), 974-992. 4- Wellman, M. L. (2022). Social media influencer rhetoric and the domestication of health at every size on Instagram. Rhetoric of Health & Medicine, 5(1), 38-65. 5- Wellman, M. L. (2024). “A friend who knows what they’re talking about”: Extending source credibility theory to analyze the wellness influencer industry on Instagram. New Media & Society, 26(12), 7020-7036. 6- Hendry, N. A., Hartung, C., & Welch, R. (2022). Health education, social media, and tensions of authenticity in the ‘influencer pedagogy’of health influencer Ashy Bines. Learning, Media and Technology, 47(4), 427-439. 7- Munaro, A. C., Barcelos, R. H., Maffezzolli, E. C. F., Rodrigues, J. P. S., & Paraiso, E. C. (2024). Does your style engage? Linguistic styles of influencers and digital consumer engagement on YouTube. Computers in Human Behavior, 156, 108217. 8- Pilgrim, K., & Bohnet-Joschko, S. (2019). Selling health and happiness how influencers communicate on Instagram about dieting and exercise: mixed methods research. BMC public health, 19, 1-9. 9- Muenster, R. M., Gangi, K., & Margolin, D. (2024). Alternative Health and Conventional Medicine Discourse About Cancer on TikTok: Computer Vision Analysis of TikTok Videos. Journal of Medical Internet Research, 26, e60283. 10- Trocchi, V., Quan‐Haase, A., & Rubin, V. L. (2024). Health Advice from Instagram Influencers on Polycystic Ovary Syndrome (PCOS): Their Strategies to Establish and Manipulate Credibility. Proceedings of the Association for Information Science and Technology, 61(1), 1107-1109.

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