Original Commercial to Promote Staff Participation in a HIT Change or QI ImprovementOriginal Commercial to Promote Staff Participation in a HIT Change or QI Improvement

The purpose of this assignment is to create an original video commercial to communicate a recent change in HIT on any topic in this course. These topics include policies, procedures, applications, electronic health records, analytics, patient safety initiatives, and quality improvement project results (I will record the video, but just need the content and speaker notes to present this commercial) This original video commercial should inspire staff to embrace the planned change, complete the related mandatory educational program on the change, and highlight the role of the APN in leading the change.Step 1: Create an original video script with these minimum characteristics:

1. Open with a hook, catchy phrase, or tagline to capture attention.
2. A simple story or message – the story is everything to keep your audience engaged.
3. Use direct language – show the audience your message rather than telling them your message.
4. Include a call to action – always provide the next step, such as go to a website or scan a QR code.
5. Keep within the time restrictions. Depending on the nature of your topic, your video should be precisely 30 or 60 seconds in length.
6. The target audience is your coworkers (represented by class peers and instructor in this exercise).

Step 2: Additional tips for an effective commercial:

1. Keep the story creative and interesting – make it memorable.
2. Employ an emotional pull, whether upbeat like humor or thoughtful like empathy, combined with an easy-to-remember message to attract viewers.
3. Push boundaries with your story but be authentic with the right tone.
4. Use brand icons/logos judiciously.

I will need the script to be written out in a way for me to present because I will be reading off of them 🙂 Please make it sound like a commercial