The Challenges of Shape Trademark Protection in EU Law: A Comparative Analysis of the Dior and Guerlain Cases

EUIPO Guidelines for Examination in the Office, Part B.2, 2021. Available at: https://guidelines.euipo.europa.eu/.

General Court of the European Union, Judgment in Case T-488/20, Guerlain v EUIPO, 14 July 2021. Available at: https://curia.europa.eu/.

EUIPO Decision, Christian Dior Saddle Bag Trademark, Case R32/2022-2. Available at: https://euipo.europa.eu/.

Martini Manna, Filippo Ponso, “Three-dimensional trademarks, iconic does not mean distinctive. The registration of Dior’s ‘Saddle Bag’ has been denied (for now),” October 24, 2022. Available at: https://www.martinimanna.com/.

Osborne Clarke, “Standing out from the crowd: EUIPO rules that the shape of Dior’s Saddle bag lacks distinctiveness,” March 13, 2023. Available at: https://www.osborneclarke.com/.

Harper’s Bazaar, “Dior’s Saddle Bag: A Look Back at the Iconic Design,” October 2022. Available at: https://www.harpersbazaar.com/.

Vogue UK, “How Dior’s Saddle Bag Became a Vintage Icon,” October 2022. Available at: https://www.vogue.co.uk/.

Wiggin LLP, “General Court Holds that Guerlain’s Lipstick Case Has Distinctive Character,” 2021. Available at: https://wiggin.eu/.

K&L Gates LLP, Serena Totino, “Dior Did Not Saddle on Distinctive Character of Its Iconic Bag,” IP Law Watch, November 17, 2022. Available at: https://www.klgates.com/.

European Commission, Regulation (EU) 2017/1001 on the European Union Trade Mark. Available at: https://eur-lex.europa.eu/.

it is a law essay it needs to be between 3000 and 5000 words notes included, they want footnotes

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