I have two assignments to complete for my module Tourism Marketing Principles
Assignment 1: Report
Type: Assignment (1,500 words)
I Created a blog already I only need report!! analyzing the marketing strategies of one organization Qatar Airways.
Structure:
1. Executive Summary (75 words): Key points covered in the report.
2. Chapter 1: Introduction (75 words): Define tourism marketing and state the aim and structure of the report.
3. Chapter 2: Company Background (150 words): Overview of the selected company’s background.
4. Chapter 3: External Analysis (500 words): Use Porter’s Five Forces to evaluate competition, suppliers, buyers, barriers to entry, and substitutes.
5. Chapter 4: Internal Analysis (500 words): Use STP (Segmentation, Targeting, Positioning) to analyze customer segments, targeting strategies, and positioning maps.
6. Chapter 5: Future Development and Conclusion (200 words): Identify issues, evaluate the marketing strategy, and provide recommendations.
Requirements:
• Minimum 10 academic references (CCCU Harvard style).
• Professional formatting and layout using the provided template.
Assignment 2: Written Report
Type: Analytical Written Report (1,500 words)
Task:
Evaluate the effectiveness of the Marketing Mix (7Ps) of one organization Qatar Airways
Structure:
1. Introduction: Define marketing mix, describe 7Ps, and introduce the company.
2. 7Ps Analysis:
• Product: Describe offerings and product lifecycle stage.
• Price: Discuss pricing strategies (e.g., dynamic pricing).
• Place: Evaluate distribution and accessibility.
• Promotion: Analyze promotional activities.
• People: Focus on staff skills and customer service.
• Process: Discuss the customer journey.
• Physical Evidence: Review tangible aspects (e.g., facilities, marketing materials).
3. Recommendations: Propose improvements for the marketing strategy.
4. Conclusion: Summarize findings and discuss implementation challenges.
Requirements:
• Minimum 10 academic references (CCCU Harvard style).
• Professional formatting with sequential numbering and consistent spacing.
Resources:
• Core Text: Kotler, P., & Armstrong, G. (2023). Principles of Marketing .
• Template: Access on Moodle .