Tourism Marketing Princeples: analyses and evaluate the effectiveness of the Marketing Mix of Qatar Airway

The assignment is a 1,500-word written report analyzing the effectiveness of the marketing mix (7Ps) for one of three chosen organizations in the tourism industryQatar Airways . Below are the key requirements and resources: Assignment Structure: 1. Introduction: • Define marketing mix. • Describe the 7Ps framework. • Introduce the chosen organization. 2. 7Ps of Marketing Mix (each component is a chapter): • Product: Define, list tourism products, and evaluate the product life cycle stage. • Price: Discuss pricing strategies (e.g., dynamic, seasonal). • Place: Describe distribution channels and accessibility. • Promotion: Examine strategies like advertising and online marketing. • People: Highlight the organization’s staff and customer service. • Process: Explain the customer journey from booking to travel. • Physical Evidence: Discuss facilities, website design, brochures, etc. 3. Recommendation: • Suggestions to improve marketing strategies and customer experience. 4. Conclusion: • Summarize findings and discuss challenges in implementing recommendations. 5. References: • Minimum of 10 sources, formatted in CCCU Harvard style. Important Notes: • Avoid plagiarism, collusion, or use of Al tools for content creation. Helpful Links & Resources: 1. Template for Submission: Moodle link . 2. Referencing Guide: CCCU Harvard style guidelines on Moodle. 3. Core Text: • Kotler, P., and Armstrong, G. (2023). Principles of Marketing, 19th Edition. 4. Recommended Texts: • Jobber, D., and Ellis-Chadwick, F. (2023). Principles and Practice of Marketing. • Middleton, V. et al. (2009). Marketing in Travel and Tourism.