Hello, Please see the assignment below. Please make sure to number each of the questions. 1a, 1b, 2a, 2b.
Discussion # 5: Global Trade in Software and Apps: Challenges of Localization & marketing
Watch the video and review the links before discussing the questions:
https://www.youtube.com/watch?v=_Fos2Sl9Qjo (30 minutes, but worth it)
https://www.interproinc.com/5-challenges-software-companies-face-in-a-global-market/
https://www.smartling.com/resources/101/software-globalization/
https://www.dynamiclanguage.com/mastering-global-markets-the-role-of-localization-in-technology
https://www.linkedin.com/pulse/saas-product-localization-strategy-ccjk-technologies-mpcrf
https://www.salesforce.com/saas/
https://blog.chatbotslife.com/saas-products-growth-strategies-for-international-markets-Links to an external site. edd3399d3b17
Discuss the following questions:
1 a. What are some of the challenges of software globalization?
1 b. What should the companies do before launching the software globally?
2 a. What is the concept of localization of software?
2 b. What are the key variables that influence the localization of software?
3a. What is meant by SaaS (Software as a service) in the context of international sales of Software?
3b. Discuss how software companies exploit cloud computing and other digital tools, including AI in protecting the IPR and expanding their global footprint.