From the list below, select 2 acquisition and 2 retention strategies that are currently used by McDonald’s UK and describe with examples how these strategies are used by the company. Additionally, do the same when it comes to 2 development strategies, but here, the two strategies are upselling and cross-selling.
Popular Customers Acquisition & Retention Strategies:
- Promotions
- Personal selling
- Social media campaigns
- Merchandising (shelf space positioning; window displays;
point of sale print) - Customer referral schemes; word-of-mouth
- Customer exhibitions
- Publicity
- Telemarketing
- Email marketing
- Event based marketing
- Customer service, service quality
- Building customer engagement (cognitive, affective, behavioural, social engagement) (gamification)
- Understanding and meeting customer expectations (customer delight – Kano model)
- Adding customer perceived value (loyalty schemes, customer clubs, sales promotions)
- Bonding
- Social media engagement
- Creating memorable customer experience.
NO AI tools,
NO PLAGIARISM,
CREDIBLE SOURCES,
HARVARD STYLE.