Did the Volkswagen Golf’s decline in the U.S. market after the 2015 Dieselgate scandal motivate Volkswagen to adopt environmental sustainability practices to regain consumer trust?

November 27, 2024November 27, 2024 Discipline: Business and Management

this is an
IB curriculum Internal Assessment in Business. The Research Question is: Did
the Volkswagen Golf’s decline in the U.S. market after the 2015 Dieselgate
scandal motivate Volkswagen to adopt environmental sustainability practices to
regain consumer trust? I need help to put something together on the
subject, with a particular focus on ETHICS, as is the focal point of the
essay. I will integrate your suggestion with my own ideas, but I need more. SWOT analysis, CASHCOW, and other business management tools will be important to sustain the Research Question. Thanks.

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