Impact of Price Sensitivity and Service Quality on Shifting Consumer Behavior Patterns in Malaysian Online Food Delivery Platforms: A Post-Pandemic Analysis
1) Please follow the thesis structure as per attached words file (also attached a sample of thesis to follow on)
2) the title include – Dependent Variable i.e Online Food Delivery , Independent Variable 1 i.e Price & Independent Variable 2 i.e Quality
3) Please see the attached literature review matrix for Chapter 2 (follow the template and amend accordingly)
4) Please attached questionaire list (to be amended) – Kindly Prepare a Google Form for 15 questionaire with 1-5 Likert Scale and send out to at least 30 participants
5) Please complete till Chapter 3 by 2pm this coming Friday (29/11) for discussion with Supervision
6) Please use Harvard referencing and if possible please try to quote 2-3 authors in one paragraph whom had done the same research.
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