This is my IB Business Management Internal Assessment (IA). My company is Nike, and I talk about the business management marketing strategies Nike uses to stay successful in the footwear market. I want you to include business management tools like Ansoff Matrix, PEST analysis, and the four Ps of marketing. There should be no plagiarism detection in the IA. Have 8 authentic citations and have five main citations separately from where you get most of the important information. It would be best if you looked at the IB Business Management IA format so you know how to format the IA.
“How can Nike strengthen its marketing strategies to maintain long-term success and relevance in the competitive global sportswear market?”
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