Business professionals must be aware of the complexities of business problems to help find more thoughtful, robust, and empirical-based solutions. Managers must be able to identify strategies to track and analyze customer behavior and its effect on the organization’s bottom line
Instructions Part 1 | Part 2
1. Review Predicting Consumer Tastes with Big Data at Gap (opens in new window). https://services.hbsp.harvard.edu/api/courses/1222650/items/517115-PDF-ENG/sclinks/00401a3cfd890b23bb5c85f84f8866c4
Based on the case study, write a report that analyzes the factors/issues/concerns related to the organization’s current business position.
2. Support your analysis of the following topics:
• Current and emerging problems related to customer trends and their products
• Effects of the problem on business performance
• Drivers influencing the problem
• Questions that need to be answered to solve the identified problems
3. Discuss which data are needed to solve the problems identified.
• What are some ethical concerns to consider related to the collection and analysis of the data?
REQUIREMENTS
• Citation Requirements: minimum of 3
• Word Count: 1,000 – 1,250
• APA Formatting
• Discussion of current business position based on authoritative sources
o Current and emerging problems related to customer trends and their products
o Effects of the problem on business performance
o Drivers influencing the problem
o Questions that need to be answered/ Problems that need to be solved
• Discussion of data needs based on the identified problem