Write an influencer brief for a Social Media Strategic Communication Graduate Course

November 2, 2024November 2, 2024 Discipline: Communications and Media

Write an influencer brief at least 700 words, in APA style, and incorporate in class and out of class resources: 

 

Your company, Liberty Gum, is hiring megainfluencer Brittiana to promote the launch of its new flavor, Four Berry Explosion. Write an influencer brief where you outline your ideas and expectations for the campaign.

The brief should include the following items:

  1. overview of the overall campaign
  2. key metrics to be looked at
  3. deadlines and timelines
  4. quantity of pieces of content
  5. specific elements to share
  6. key audiences targeted
  7. overall tone, presentation, and feeling
  8. mandatories (FTC guidelines)

 

Tectbook chapter attached for citation and must find outside sources.

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