Part 1:
Websites function as digital hubs, attracting visitors with unique value propositions. This assignment delves into the strategic differentiation of content across three categories: general interest, general health, and niche websites. Through a comparative analysis, you’ll explore how each caters to specific user needs and navigates the competitive landscape.
Your Challenge:
Craft a persuasive presentation analyzing:
- Value Propositions: How do general interest, general health, and niche sites (e.g., Marvel, MedlinePlus, and Cholesterol.com respectively) cater to distinct audiences?
- Competitive Advantage: What challenges and opportunities define each category in attracting and retaining visitors?
- Defensibility: Which category offers the most sustainable and defensible business model in the long run? Why?
Additional Notes:
- You are encouraged to explore website examples beyond those provided.
- Feel free to incorporate creative elements to enhance audience engagement.
- This assignment showcases your critical thinking, analytical skills, and ability to translate marketing concepts into actionable insights.
What to Submit
- You will prepare and hand in a 3-10 slide PPT presentation.
- Any sources used should be cited using APA style at the conclusion of your presentation.
- You will be assessed using the attached rubric.
Part 2: Bias In the world
Using a short video or audio recording, present a short article that documents a recent instance of algorithmic bias in the real world. Talk about the specific type of algorithmic bias highlighted in the article and your thoughts on the source of the bias.
– I will submit a video, please find an article that is recent that uses algorithmic bias in the world, and provide me summmary and thoughts
What to Submit
- Short (no more than 5 minutes) video (.mp4) or audio recording (.mp3, WAV, WMA, WMV)