• A New Venture Proposal project is the preparation of a proposed design for a
new service. At a minimum the proposed service design should address all the
elements in the service concept, include information on the target market,
identify the competitive strategy, and include a financial analysis of the
economic viability. You may refer to Commuter Cleaning – A New Venture
Proposal, found in the text page 87, was conceived as a new service by a former
student. Your project report should include the following items:
1. Identify the target market. 10%
2. Service concept statement 10%
3. The benefits of the service (value added to the customers/problem
solved) 10%
4. how the service will be positioned relative to similar ones in the market
10%
solved) 10%
4. how the service will be positioned relative to similar ones in the market
10%
5. how the product or service will be sold and distributed 10%
6. Strengths of the service Idea/concept 10%
7. Address each element in the service idea/concept. 10%
8. Articulate a competitive strategy. 10%
9. Prepare a financial pro-forma statement. 10%
10. Overall Feasibility of the service Idea/concept 10%