Prepare a sales email to encourage customers to purchase shakes per the instructions provided. PROMPT BELOW
You work for the marketing director for Fitology, a company that sells and delivers online fitness and nutrition plans for customers. As part of customers’ online fitness programs, you encourage (but don’t require) them to purchase your nutrition shakes. With 210 calories, 2 grams of fat, 21 grams of carbs, 29 grams of protein, and 25 flavors, they are a great meal substitute or post-workout snack. The problem is that sales of the shakes have declined each month for the last six months. You suspect the decline is the result of your competition’s recent promotion saying their customers eat “real” food at each meal, which implies your shakes are not an adequate meal. To encourage Fitology customers to purchase the shakes, you’ll email them an offer of 20% off their next shake order with a minimum purchase of a 30-serving supply (current price: $120 or $4/shake; you do the math to figure out the sale price) and throw in four free shake packets. To get the discount, they’ll need to use the promotional code Fit-Shake when they submit their online order. Tell them where/how they can make their purchase, reacquaint them with the shake, emphasize its value as a meal replacement, and give them a reason to act now. (You can assume that legal language about not combining this offer with any other offer, not using the offer to pay for taxes and processing/shipping charges, and a few other caveats will be typed in small print at the bottom of the letter. You can also assume a disclaimer regarding food allergies and weight-loss guarantees.)