Case Study — Undertaking Marketing Research for Low-income Consumers in India: A Firmenich Initiative
1- Read case 2 (Undertaking Marketing Research for Low-income Consumers in India: A Firmenich Initiative).
2- Answer the questions at the end of the case. Your answers must be written using APA format Times New Roman or Arial, font size 12, double-spaced. Your answer to each question should be at least 200 words. Be sure to cite and reference your sources in APA format in the body of your answers and on a reference page. You must include a cover page (using APA format) with your name, assignment name and due date.
3- Connect your answers to the material of chapter 2 by borrowing from the vocabulary of chapter 2.
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