TNM1 — Task 1: Project Proposal with Strategies User Interface Design — C773 PRFA — TNM1

September 28, 2024September 28, 2024 Discipline: Web design

For this UI/UX project, your task is to evaluate and redevelop the existing website of Paradigm Pet Professionals to better meet audience and stakeholder needs. Here’s a breakdown of how you can tackle each section of the project:

A. Evaluate the Current Website

Analyze the current website by comparing its content, functionality, and navigation to the provided user specifications.

  1. Content Fails to Meet Needs: Describe how the current content is outdated, irrelevant, or fails to provide comprehensive information for prospective pet owners and consultants.

  2. Functionality Fails to Meet Needs: Identify any missing interactive features (e.g., virtual consultation booking, updated pet care information) that would enhance the user experience.

  3. Navigation System Fails to Meet Needs: Describe any issues with the website’s navigation, such as poorly labeled menus, lack of responsiveness, or difficult-to-find information.

B. Information Architecture

This section will determine how the new website should be structured to meet user needs.

  1. Website Functionality and Micro-Interactions: Explain necessary features such as contact forms, booking systems, and interactive pet care guides. Detail micro-interactions that make the site more user-friendly, like hover effects, button animations, or instant feedback for user actions.

  2. New Page Content for Persona: Choose one user persona (e.g., a new pet owner) and describe what content will be used for a new page. Align the content with the persona’s needs, such as pet training resources, care tips, and consultation options.

  3. Content Removal/Redesign: Identify content that is outdated or irrelevant and explain why it doesn’t align with user needs (e.g., too much text, lack of multimedia).

  4. Create a Visual Sitemap: Provide a visual representation of the website’s structure, showing how the home page and each pet-specific page (and the new persona page) will be organized.

  5. Information Architecture Justification: Explain how this structure helps users navigate easily and find relevant information. Detail how it supports stakeholders’ goals of providing a responsive, informative website.

  6. Primary and Secondary Navigation Elements: Explain which elements (e.g., top navigation bar, side menus) will be used for primary and secondary navigation and how they support easy access to key pages and information.

    • a. Alignment with Needs: Justify how these navigation elements cater to user and stakeholder needs, such as accessibility and ease of use.

C. Page Layout (Wireframe)

Create a mid-fidelity wireframe for the desktop version of the homepage.

  • Include branding in the site header.
  • Have a footer with contact info or other important links.
  • Ensure primary and secondary navigational elements are included.
  • Add placeholders for text, images, buttons, and any components needed for user interaction (e.g., forms, search bars).

D. Maintenance Plan

Develop a detailed plan to ensure the website remains functional and accessible in the future.

  • Universal Accessibility: Outline tasks such as implementing ARIA labels, color contrast checks, and alt text for images to meet accessibility standards.

  • SEO and Written Content: Explain how regularly updating written content (e.g., blogs) and using relevant keywords will support SEO.

  • Website Maintenance Tasks: List routine tasks such as updating plugins, ensuring security patches, and monitoring website speed.

  • Rendering on Desktop/Mobile: Describe how you will ensure the site renders well on both platforms (e.g., using responsive design techniques, media queries).

  • SEO Strategies for Mobile: Include specific strategies for mobile SEO, such as using AMP (Accelerated Mobile Pages) and optimizing load times.

E. Professional Communication

Ensure that your submission is well-organized, with clear, concise language, professional tone, and logical flow of information.

For tools, you can use software like Lucidchart for sitemaps, Balsamiq or Figma for wireframes, and a word processor (e.g., Microsoft Word) for the written portions.

https://access.wgu.edu/ASP3/aap/content/Home.html

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