For this UI/UX project, your task is to evaluate and redevelop the existing website of Paradigm Pet Professionals to better meet audience and stakeholder needs. Here’s a breakdown of how you can tackle each section of the project:
A. Evaluate the Current Website
Analyze the current website by comparing its content, functionality, and navigation to the provided user specifications.
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Content Fails to Meet Needs: Describe how the current content is outdated, irrelevant, or fails to provide comprehensive information for prospective pet owners and consultants.
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Functionality Fails to Meet Needs: Identify any missing interactive features (e.g., virtual consultation booking, updated pet care information) that would enhance the user experience.
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Navigation System Fails to Meet Needs: Describe any issues with the website’s navigation, such as poorly labeled menus, lack of responsiveness, or difficult-to-find information.
B. Information Architecture
This section will determine how the new website should be structured to meet user needs.
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Website Functionality and Micro-Interactions: Explain necessary features such as contact forms, booking systems, and interactive pet care guides. Detail micro-interactions that make the site more user-friendly, like hover effects, button animations, or instant feedback for user actions.
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New Page Content for Persona: Choose one user persona (e.g., a new pet owner) and describe what content will be used for a new page. Align the content with the persona’s needs, such as pet training resources, care tips, and consultation options.
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Content Removal/Redesign: Identify content that is outdated or irrelevant and explain why it doesn’t align with user needs (e.g., too much text, lack of multimedia).
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Create a Visual Sitemap: Provide a visual representation of the website’s structure, showing how the home page and each pet-specific page (and the new persona page) will be organized.
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Information Architecture Justification: Explain how this structure helps users navigate easily and find relevant information. Detail how it supports stakeholders’ goals of providing a responsive, informative website.
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Primary and Secondary Navigation Elements: Explain which elements (e.g., top navigation bar, side menus) will be used for primary and secondary navigation and how they support easy access to key pages and information.
- a. Alignment with Needs: Justify how these navigation elements cater to user and stakeholder needs, such as accessibility and ease of use.
C. Page Layout (Wireframe)
Create a mid-fidelity wireframe for the desktop version of the homepage.
- Include branding in the site header.
- Have a footer with contact info or other important links.
- Ensure primary and secondary navigational elements are included.
- Add placeholders for text, images, buttons, and any components needed for user interaction (e.g., forms, search bars).
D. Maintenance Plan
Develop a detailed plan to ensure the website remains functional and accessible in the future.
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Universal Accessibility: Outline tasks such as implementing ARIA labels, color contrast checks, and alt text for images to meet accessibility standards.
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SEO and Written Content: Explain how regularly updating written content (e.g., blogs) and using relevant keywords will support SEO.
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Website Maintenance Tasks: List routine tasks such as updating plugins, ensuring security patches, and monitoring website speed.
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Rendering on Desktop/Mobile: Describe how you will ensure the site renders well on both platforms (e.g., using responsive design techniques, media queries).
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SEO Strategies for Mobile: Include specific strategies for mobile SEO, such as using AMP (Accelerated Mobile Pages) and optimizing load times.
E. Professional Communication
Ensure that your submission is well-organized, with clear, concise language, professional tone, and logical flow of information.
For tools, you can use software like Lucidchart for sitemaps, Balsamiq or Figma for wireframes, and a word processor (e.g., Microsoft Word) for the written portions.
https://access.wgu.edu/ASP3/aap/content/Home.html