Scenario:
You are working within your industry and are tasked with developing a strategy to introduce a new energy-efficient building material to a non-specialist audience. This audience has little to no technical background and may include clients, investors, or members of the general public interested in sustainable building solutions. Your assignment involves:
Analyzing a non-specialist audience’s characteristics, needs, and preferred communication styles.
Creating three types of technical definitions (Parenthetical, Sentence, Expanded) of the building material suitable for a non-specialist audience.
Instructions:
In a written document (PDF or Word: 1-2 pages)
Part 1: Audience Analysis (4 Points)
Describe the non-specialist audience, focusing on their likely knowledge level, needs, and interests. (2 Points)
Analyze their communication preferences and outline a communication strategy that effectively introduces the new building material, considering their need for clarity, simplicity, and relevance. (2 Points)
Part 2: Technical Definitions (9 Points)
Develop three types of definitions for the new building material tailored to a non-specialist audience:
Parenthetical Definition: A brief, in-text clarification. (1.5 Points)
Sentence Definition: A single sentence providing a clear and concise explanation. (2.5 Points)
Expanded Definition: A detailed explanation that includes additional context and examples to aid understanding. (5 Points)