Please follow the instructions: If you do not
know
anything about the subject, please do not take
on the assignment. Please read all instructions
carefully. Please
recheck your work before you submit it to the
client. Please
do not submit a paper to me that has errors,
such as
Run-on Sentences and Grammar Errors, and FRAGMENT
SENTENCE.
Please Notice: I do not need a cover page unless
I ask for one.
I only need two to three sources unless I ask
for four references.
Notice
Topic
Communication Specialists Engaged in Public
Relations Marketing Research Consumer Behavior
Please read Chapter 8 in Strategic
Corporate Communication
Core Concepts for Managing Your Career and Your
Clients’ Brands
By Ross Brinkert, and Lisa V. Chewning.
Your list of things to do this week:
- Read
Chapter 8, watch the videos, and ponder the - contents of those resources before
starting your assignments. - Textbooks
provide an important summary of research - in a field. Yet, textbooks don’t
always tell the “whole story.” - Summarize and use research
articles, as well as relevant - material in the text, to explain why as a
graduate student - in Business and Professional
- Communication
you should be engaged in outside research - (both primary and secondary) to
be a well-rounded reader - and professional.
- Conduct a
social media audit of your accounts as described in this text chapter for
this week. Use both qualitative - and quantitative analysis. Locate
additional outside sources to expand on and explain your analysis. What
did the - audit tell you
- about your social media presence? What does your
- social media
- presence say about your personal and professional
- brand?
Create one goal, two objectives, and three - strategies for your future
- social media postings based on your results. Use outside
- source material
to support your choices.
- Write a
personal or organizational branding question. - Next research questions for
and construct both a short survey and a set of informational interview
questions to help you to - answer your question. Distribute the survey to
- at
least 5 people and schedule an informational interview with at least one
other person. Collect the survey results and - write down the insights
gathered from the informational - interview.
- Write an essay 4
full page detailing the results of your research and make recommendations
for better “branding” and greater influence on the part of the
person or group you studied. - Use outside source material to support both
the questions asked as well as the recommendations made.
For this
essay, you should cite at least six scholarly articles
in addition to any
general source material you might use.
You should
have a reference page.
Video – The “R” in RPIE: Understanding
How to Use Research
Dr. Kaye Sweetser from San Diego State
University explains the first step — Research– in the four-step PR campaign
process.
She suggests using both primary and secondary data to inform
your campaign
and creating reliable and valid surveys to
form a baseline reading for your
later measuring your objectives.
- Please
cite all your sources in the text of the essay in APA style and - provide
APA-formatted references for those sources at the - end of your essay.
Be sure to cite your text, your
article(s), and any other sources that you use
in APA format. You should
include a reference list at the end of your
posting with all sources you
used.
Please no short answers
·
Must
provide substantial information to address each question fully.
·
No Plagiarism, Please
·
I need a Plagiarism report
·
Please, Do Not Turn in Your Work
Without Checking for mistakes.